Disney Video Case Transcript Essays

Disney Video Case Transcript Essays Disney Video Case Transcript Essay Disney Video Case Transcript Essay Walt Disney imagineering is the creative arm for the Walt Disney Company JOE It creates the theme parks all around the world â€Å"we dream it up, come up with the ideas and we design it and we build it† I felt there should be a place built where parents and children could have fun together In 1955, Walt Disney famed for creating timeless and memorable animated feature films as Cinderella and snow white and the 7 dwarfs opened what became to be known as the happiest place on earth. To help realize the Disneyland theme park, he created Walt Disney Imagineering a group of artists and craftspeople who design and create Disney themed venues â€Å"It all started with a daddy with 2 daughters wondering where he could take them where he could have a little fun with those two â€Å" Being the first of its kind, Disneyland, with its differently themed lands, live visits from animated characters and a host of remarkable innovations in animatronics was a smash hit The park faced its share of opening day troubles like malfunctioning water fountains n hot opening day but overall it was operating safely in California 16 years later, the one and only happiest place on earth began appearing in other places on earth. The first expansion to Walt Disney world in Florida created new opportunities for Imagineering to experiment and they created attractions like Epcot center – a taste of cultures from all over the world. The results drew fans from across the globe, but later iterations at the park in Europe and Asia are the first real experiments in bringing Disney entertainment directly and personally to a global audience right in their front yard. But how does a company like Disney preserve its fundamental message and still cater to the widely varying tastes of the different world cultures. Well it takes a good bit of Imagineering. â€Å"The Disney brand works so well because at its core the brand is about very human traits. Things that resonate across the human experience. There’s stories about families, humor, our fears and those kind of translate across all languages and cultures. Every time a child walks into a Disney resort, Europe or asia, they are participating In global trade. A company like Disney has a profound impact on a new market financially and culturally. With the us representing only 5% of the world population, there is good reason for Disney to seek to enter new markets. Jim Thomas The Walt Disney company has 3 companywide strategic priorities. Creativity and innovation, the application of technology, and global expansion. In return our guests get unique one of a kind and very memorable experiences that they will relive for the rest of their lives. But entering a new market like China for example, is not as simple as setting up a theme park and opening the gates. A company may experience barriers to trade like language and cultural differences, political challenges and the need to deal in foreign currencies. From a cultural standpoint, HongKongs Disneyland tomorrowland provided a particularly creative challenge for the imagineers. TOM MORRIS – But how are we going to do this? How are we going to present tomorrowland to the people who are living in it? It’s a city of glass and steel, beautiful lighting, moving sidewalks; air conditioned covered walkways and great public transportation system. And so we decided to really take the story of tomorrowland off planet earth and move it to a planet far away in the galaxy. The opening of a Disneyland in china is a win win situation. Disney brings family oriented entertainment to a new market and HongKong enjoys both the fresh experience and foreign appeal of Disney land as well as strong stimulation to the local economy in the form of tourism. In fact the Hongkong government played a major role in helping Hongkong Disneyland to become a reality. Obviously they are an investor in the park, but they also took the lead role in creating the landfill on which the park and resort are built, they also were responsible for all of the infrastructure to support the operation of the resort. – JIM To actually build a Disney theme park takes both imagination and engineering – Imagineering. But where do imagineers come from? Certainly, Disney has its own staff. Entering a local market, gives you both a challenge and an opportunity. TOM – While the design fundamentally takes place in Glendale, we hire additional people in Hongkong and I’m talking about architects, engineers, set designers, you don’t want to bring everyone from California, you want to use the local talent, you identify the best people you can while the project is being designed and then you keep the cream of the crop on staff and they become a part of the legacy moving forward for Imagineering based locally in that area. But building the park is only half the battle the imagineers have to be sensitive to the needs of each market and that sometimes means not assuming too much because a market’s expectations can be unexpected. TOM – While the park is coming up out on the ground, we begin to get kind of a sense of where we ought to be going with food or language. One might think that in France, we wouldn’t want to have American cuisine, that they’d want to have their own local indigenous cuisine, it is kind of the culinary capital of the world, but in fact we found out that they do want a little bit more than what we were offering, they do want the burgers and what we call â€Å"grazing food† – the food that people can have as they walk through the park. All in all every Disneyland is both a uniquely local experience and an entertainment very faithful to the Disney tradition. No matter where in the world Disney and the imagineers go, they have to achieve both goals. It’s a small world after all. JOE – Disney theme park experience is so loved because it allows our guests for at least a day to plan a world of their imagination and we create these great stages, these worlds that are filled with fantasy imagery and optimistic look at the future and you get to be a player in that world for a day When first seeking to do business in a foreign land, job one is learning the culture- you want to maintain your integrity as a company but you must also respect the sensitivities of your market. In Honkong for example, they were careful to honor the ancient Chinese practice of achieving harmony with the environment. TOM – We had a feng shui consultant who worked with us all the way through to help us with many of those key decisions, and orientations – the positioning of the hotels the positioning of the promenade, where the train comes in, where the park and the resort sits overall with respect to the south china sea and the hills in the background. JOE – Another thing in Japan, gift giving is really big part of their culture. So most of our shops are very popular and have a very high volume of guest traffic so we actually have to have more cash registers, we have to have more queuing to account for that. There are simpler traditions to honor as well. Such as the greater affinity the asian market has for taking photographs. We put so much attention into everything whether it’s a railing, a lamppost, a mailbox, a park bench, every one of those moments we create, it’s nice to know that people are caring and appreciative of what we do . Imagineering will continue to accept the challenge of bringing Disney to new places around the world, carrying the lessons that it’s learned elsewhere. But imagineers will also have to use the insight that they’ve gained to anticipate challenges that have not yet proven very difficult. JIM – Hongkong has a diverse history being a British protectoral. It has a free market economy, a great deal of western influence, and of course the predominant language was English. In other Asian markets however, there are many cultural differences that we must encounter and adapt to and probably one of the most significant difference is Language. But Imagineering is also open to ideas that it hasn’t thought of. The company collects a great deal of feedback after a park like Tokyo Disneyland opens for use in future projects or to improve current venues. And of course the internet is one way to collect such feedback. JOE- We do use the internet for feedback. Mostly listening to in Japan, our guests are giving us information about trends and things that are popular in the culture at the time. And we use that information more to adjust what we call the software which is our entertainment and our special events. But at the core of what we deliver, in our attractions, they have to be universal; events can be timely but our core attractions have to be timeless. TOM – And send a good message about what the world is about, that it is optimistic.

Asylum - Immigration Glossary - Definition of Asylum

Asylum - Immigration Glossary - Definition of Asylum Asylum is the protection granted by a nation to a person who cannot return to their home country for fear of prosecution. An asylee is a person who seeks asylum. You may request asylum from the U.S. when you arrive at a U.S. port of entry, or after you arrive in the United States regardless of whether you are in the U.S. legally or illegally. Since its founding, the United States has been a sanctuary for refugees seeking protection from persecution. The country has granted asylum to more than 2 million refugees in the last three decades alone. Who is a Refugee? U.S. law defines a refugee as someone who: Is located outside the United States.Is of special humanitarian concern to the United States.Demonstrates that they â€Å"were persecuted or fear persecution due to race, religion, nationality, political opinion, or membership in a particular social group.†Is not firmly resettled in another country.Is admissible to the United States. A refugee does not include anyone who â€Å"ordered, incited, assisted, or otherwise participated in the persecution of any person on account of race, religion, nationality, membership in a particular social group, or political opinion.† So-called economic refugees, those the U.S. government considers to be fleeing poverty in their homelands, are not admissible. For example, thousands of Haitian migrants who washed up on Florida shores have fallen into this category in recent decades, and the government has returned them to their homeland. How Can Someone Obtain Asylum? There are two routes through the legal system for obtaining asylum in the United States: the affirmative process and the defensive process. For asylum through the affirmative process, the refugee must be physically present in the United States. It does not matter how the refugee arrived. Refugees generally must apply to U.S. Citizenship and Immigration Services within on year of the date of their last arrival in the United States, unless they can show extenuating circumstances that delayed filing. Applicants must file Form I-589, the Application for Asylum and for Withholding of Removal, to USCIS. If the government rejects the application and the refugee does not have legal immigration status, then USCIS will issue a Form I-862, Notice to Appear, and refer the case to an immigration judge for resolution. According to USCIS, affirmative asylum applicants are rarely detained. Applicants may live in the United States while the government is processing their applications. Applicants can also remain in the country while waiting for a judge to hear their case but are seldom allowed to work here legally. Defensive Application for Asylum A defensive application for asylum is when a refugee requests asylum as protection against removal from the United States. Only refugees that are in removal proceedings in an immigration court can apply for defensive asylum. There generally are two ways refugees wind up in the defensive asylum process under the Executive Office for Immigration Review: USCIS has referred them to an immigration judge after the government has ruled them ineligible for asylum after going through the affirmative process.They were placed in removal proceedings because they were apprehended in the United States without proper legal documents or in violation of their immigration status. Or, they were caught trying to enter the United States without proper documents and designated for expedited removal. It’s important to note that defensive asylum hearings are court-like. They are conducted by immigration judges and are adversarial. The judge will hear arguments from the government and from the petitioner before making a ruling. The immigration judge has the power to grant the refugee a green card or decide whether the refugee may be eligible for other forms of relief. Either side can appeal the judge’s decision. In the affirmative process, the refugee appears before a USCIS asylum officer for a non-adversarial interview. The individual must provide a qualified interpreter for that interview. In the defensive process, the immigration court provides the interpreter. Finding a qualified lawyer is important for refugees trying to navigate the asylum process which can be long and complicated.

Managing change and innovation Research Paper Example | Topics and Well Written Essays - 2000 words

Managing change and innovation - Research Paper Example Innovation is a new way of doing something. Innovation could be a result of incremental or evolutionary process or it could be result of some radical or revolutionary process. Change and innovation are closely related to each other and most of the times are coupled with each other during usage. Dubai has become a center of attraction for many reasons like businesses, tourism, shopping, luxurious hotels etc. There are many unique things about Dubai that are available very rarely in other parts of the worlds at one place. With so much going on in the city, the basic facilities provided by the Government of Dubai need to be matching with the other factors as well. Amongst the basic facilities that are government’s responsibility, health is probably the most important factor to take care of. Dubai has state-of-the-art facilities in health fields which are very fitting if compared with the advancements made in other fields. Different hospitals working under the Department of Health and Medical Services (DOHMS) like Al-Wasl hospital, Dubai Hospital, Rashid hospital etc. not only have very nice facilities available but they are also working to keep up with the pace of research and development in the field of medicine. New researches are applied to make sure the cure and prevention methods are applied to maximum use. Dubai is part of oil-rich country United Arab Emirates. Oil-richness is a good enough feature for the rest of the world to be renowned for but in a matter of few decades, Dubai has transformed itself. Now it has earned a distinction of a city which is a home to great international businesses and a tourism favorite. Dubai is a dynamic city with ever-growing net of tall buildings and facilities that attract many businesses towards it. Dubai is a modern cosmopolitan city and it has a mixture of multiple ethnicities that live in a very well-coordinated manner. Dubai is considered to

Advertisements to Compare Assignment Example | Topics and Well Written Essays - 750 words

Advertisements to Compare - Assignment Example Advertisements of this brand aim at creating concern within present and future mothers about baby -care and shifting their opinion from other similar products, both in terms of new design and quality information. Social Media channels can be selected as a mode of communicating the brand message as a whole instead of promoting VO5 targeting the young male and female audiences. This method of promotion will further help the brand in building media more loyal and informed customer base rewarding it with better market positioning in comparison to its competitors (Havas Worldwide, 2013). However, when applying this technique, the brand should be attentive in conveying any message that can raise disputes within its stakeholders. In addition, as it is likely that the messages conveyed through this mode is likely to be channelized within the mass in no time, negative publicity can become an obstruction to the brand’s continuous growth (Nadaraja, 2012). Television advertisement channels can be termed as another mode of mass communication by this brand for communicating to a huge base of customer audiences at a particular time. This type of advertisement channels prove to be effective as customers can get a better understanding of the brand based on their unique selling propositions conveyed through television medium (Bauer Media Magazines, 2013). Television advertising also raises concerns toward the appropriate identification of customers’ motivation needs. Under such circumstances, developing appropriate appeal through the advertisement will be necessary to avoid failure of the brand to attract a larger base of customers (Heath & Feldwick, 2007). Magazines also prove to be a very effective way for promoting such cosmetic brands, especially in case of women, who search for adequate information prior than selecting a particular grooming product. As magazines offer

Implications of Globalization and Technology on Negotiation Essay

Implications of Globalization and Technology on Negotiation - Essay Example Our world is dynamic in nature and it has become more advanced with the boom in technology and rapid globalization. The basic aim behind globalization is to promote and increase the trading exercises among different countries. This leads to the equal distribution of material wealth, goods and services which enhances the remarkable growth in overall structure of the economy in any country. Furthermore, it also helps in building sound international relations as well as competition at different levels among different countries. Globalization has left its deep effects on regional economies, trading activities, policies, societies and cultures. It has given a new definition to terms such as communication, trade and transportation. It has been commonly thought that factors like technology, economy, politics and other socio-cultural have played an important role in coining the term known to the world now as â€Å"globalization†. We cannot underestimate the importance of technology in today’s world of extreme modernization and advancement. Technology has played a vital role on the horizons of business and more specifically it has left its deeper impacts on international business. But how globalization and technology have their impact on negotiations and what changes are brought about by both of them? It is worth mentioning that globalization has given rise to tough international competition and in today’s world of advancement it has become a game of the survival for many growing economies and more specifically economies of the third-world countries are already considered as under-threat by such tough competition with technology as a second most important element collaborating directly in this game of survival . (Stroper, 1992). The implication of globalization and technology on negotiations can be explained by a very

Disobedience Essay Example | Topics and Well Written Essays - 1000 words

Disobedience - Essay Example It was during this time that the Western Tradition Law was formed and begun to develop. Sometimes, citizens felt that some laws are unjust hence result to resisting them. Most often, the resistance is non-violent and the citizens seek to disobey certain laws, commands of the government as well as new rules introduced by those occupying power intended to benefit themselves at the expense of the citizens. It is a respectful disagreement for the sake of what is fair and true. Edward Joseph Snowden is an American Computer specialist. He is a former agent of the Central Intelligence Agency as well as a former contractor of National Security Agency. Edward decided to leak some classified documents to the media outlets, these documents contained some information of global surveillance. The surveillance systems collected and analysed information on foreigners and Americans. Snowden did this because he felt that it was interfering with the privacy of the citizens. His action received varied o pinions besides tagged a patriot, traitor, whistle-blower as well as a spy. Thomas More was born at a time when school emphasized the value of authority, hierarchy, and social disciplines. He grew up with the belief that law went hand in hand with morality and morality corresponded with religion (Watson 8-10). According to More, morality was superior compared to law and that creation of laws had to base on the moral ethics. However, More believed in obedience of law and authority. According to him, law was uniform and there would be social disorder the leaders used their moral beliefs to rule. He calmed that it was a moral duty for individuals to obey the law. One of the famous quotes from him was that â€Å"I will give the devil the benefit of law, for my own safety.† (Watson 8-10) More served under King Henry VIII, he considered his way of ruling to be unjust and not wise. As much as he was not happy with the ways of the king, he still served the king and followed some

Reasons for Undertaking Foreign Direct Investment by the Multinational Essay

Reasons for Undertaking Foreign Direct Investment by the Multinational Enterprise - Essay Example Unlike the small and medium sized enterprises that only seek to access foreign markets, the major concern of the multinational enterprises is to develop a global manufacturing capacity and improve their proximity to the major world markets (Graham & Spaulding, 2005). The foreign direct investments provide a measure of ownership of domestic productive assets in a given economy by foreign organizations (Economy Watch, 2010a). Classically, foreign direct investment is a situation where ‘a company from one country makes a foreign physical investment by building a factory in another country’ (Graham and Spaulding, 2005). It is an investment in the form of buildings, machinery, and equipment and it is opposed to portfolio investments that are considered indirect investments. Several factors drive firms to expand their operations to cut across different national and regional boundaries. MNEs establish foreign direct investments in response to the changing global and regional co mpetition (Bartels & Crombrugghe, 2009, p.1). Foreign direct investments can be a means of accessing new markets and marketing channels, reduction in costs of production, providing the organization with access to new skills, technologies and other resources, and sources of financing (Graham & Spaulding, 2005). To go global, the firms can decide to make foreign direct investment, and this decision is in turn guided by a number of factors that are considered the potential benefits of the approach. This paper provides a critical evaluation and discussion of some of the major factors that can drive a multinational enterprise to decide to undertake foreign direct investment in efforts to expand its operations and go global. The paper highlights on the benefits of foreign direct investments to the multinational enterprises. Reasons for establishing FDIs to MNEs Foreign Direct Investment has been associated greatly with the current trend that is observed towards globalization and internati onalization of business operations. High growths of the economy and better economic performances in different parts of the world in the recent past can be attributed to the foreign direct investments by the multinational enterprises (Vardar, 2012). Significant growth has been seen in the flows of foreign direct investment especially into the developing countries in the last few decades (Graham & Spaulding, 2005). It becomes one of the drivers of globalization. With the developments that have been seen in the global business operations and global investment patterns, the concept of foreign direct investment has been expanded to include alliances with local companies, foreign mergers and acquisition, or establishment of joint ventures in the foreign markets (a Watch, 2010). The foreign direct investor will seek to have a controlling stake in these investments (ILIKEINVESTING, 2011). Cross-border investments have been in existence as early as the 1950s and different theories have been advanced to explain why the firms decided, and continue to make decisions, to internationalize their operations. In the recent pasts, countries have entered a habit of competition to attract more foreign direct i